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OVALTINE




Year of Production: 1950s/60s

Color or Black and White?: Colour

Running Time: 1 minute

Shot List

U78 U79

04:10:00:10-04:11:04:24
ws many jars of Ovaltine with title 'Ovaltine' superimposed cu whip pan hand takes jar of Ovaltine off shelf cu jar of Ovaltine little South African girl takes it cu hand putting jar into shopping basket ms child and mother walk through the shop ws table cloth on table tray of mugs and jar of Ovaltine put on table cu of hand breaking seal of jar cu spoon of Ovaltine into cup of hot milk cu black South African / West Indian child drinking from mug cu of black African/ West Indian girl drinking from mug ws African family sit at table zo from cu of lid being put on jar of Ovaltine to ws of African secretary giving mug of Ovaltine to white boss cu of boss drinking mug of Ovaltine ms of black woman giving mug to camera ws black man takes mug of Ovaltine cu of black woman drinking Ovaltine through straw cu of hand putting mug down beside jar cu hand takes jar of Ovaltine cu tray of Ovaltine four hands take four mugs cu catering tray full of mugs ws black nurse gives black doctor a mug of Ovaltine cu doctor drinks Ovaltine cu nurse drinks Ovaltine cu of three spoonfuls of Ovaltine being taken out of jar ms hand hands mug of Ovaltine to black weightlifter cu of legs skipping cu of feet pedalling ms of black athlete jumping over horse ms of black woman netting ball cu jar of Ovaltine ms and cu of black woman playing tennis ms of black woman catching beach ball ms of black man punching punchball / punch bag cu of jar of Ovaltine

OVALTINE: black and white advertisements using stills and live action

02:12:04:00-02:12:19:15

cu static shots of jar of Ovaltine zoom towards the camera
cu static shots move forward and backward with bg color alternating from black to white

02:12:19:18-02:13:00:04

cu the letter O, jar of Ovaltine smashes through the middle of the O
vs CU and ls of jar of Ovaltine
ws still father gives one child piggyback while holding the other child's hand
cu and ls of jar of Ovaltine
ms man in gym with dumbbells
cu and ls of jar of Ovaltine
ws still of mother and child walking the dog
cu and ls of jar of Ovaltine
ha CU of hand putting spoon of Ovaltine into two cups of hot milk zi to stirring
ls and CU of jar of Ovaltine with alternating black and white bg.

02:13:01:15-02:13:17:05

vs ls and cus of jars of OVALTINE

02:15:08:22-02:15:50:01

cu of the letter O, hand smashes through the centre holding a jar of Ovaltine
vs ls and cus of jar of Ovaltine
ws still of black children having fun in the sea
cu jar of Ovaltine
ms of black man holding dumbbells
cu jar of Ovaltine
zo still of mother , daughter and dog in garden
vs ls and cus of jar of Ovaltine with alternating black and white bgs
ha CU of hand putting spoon of ovaltine into cup of hot milk, zi to stirring
vs ls and cus of jar of ovaltine with alternating black and white bgs